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Sierra Summit 2026

Watch highlights from Sierra Summit: the keynote, customer stories, and a look at the cutting edge of applied AI.

Product and customer conversations

Transforming Customer Operations at Sky with AI

Hear how Sky is using AI agents to transform its customer operations, and what it has learned along the way.

Behind CX Breakthroughs - Scopely & Pearson

Join a candid conversation about the decisions and lessons behind AI experiences that strengthen customer relationships.

A British Story with Global Relevance: How Ocado Is Making AI Part of Its Customer Promise

Ocado Retail's Chief Customer Officer Dan Elton explains how the company is bringing the AI discipline that transformed grocery to customer service across chat and voice.

From Build to Scale: Capital on Tap’s Sierra Journey

Follow Capital on Tap's journey with Sierra, from building its first AI agent to running it at scale.

Agent Building Best Practices - Lifecycle

A Sierra-led deep dive into best practices across the full agent building lifecycle.

Lessons Learned in Applied AI

Rocket Mortgage and ADT share their journeys deploying agents in large, complex businesses: what’s worked, what hasn’t, and what’s next.

The Next Horizon in Agents

Figure and Sierra share how long-horizon agents can drive growth by working across channels and systems over weeks or months.

The Road to 90% Containment

Verizon and Sierra unpack how teams identify gaps, ship experiments, and measure impact.

Go Live in Less Than a Month

Hear from Netflix and Sierra on what it takes to go live quickly and drive impact from day one.

Product announcements

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Sierra Summit 2026: Bring us your hardest problems

AI is moving faster than anyone predicted. At Sierra Summit, we shared how Sierra helps companies stay on the frontier, stay in control as personal agents arrive, and turn customer context into a lasting advantage.

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Introducing Personal Agent Protocol

We’re excited to announce Personal Agent Protocol — an open standard Meta and Sierra are developing along with industry partners at Genesys, Instinct, Rocket, Shopify, Stripe, and Walmart that defines how personal agents interact with businesses.

Sharing a draft of Personal Agent Protocol

Today we’re publishing a draft of Personal Agent Protocol, known as Poppy, and announcing additional 35 design partners.

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Ghostwriter: When AI goes from tool to teammate

Ghostwriter now works alongside your team in Slack and Teams — always on, proactive, and asynchronous. It moves past “I did what you asked” to “I noticed something you should see” and “I have an idea we haven’t tried.”

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Introducing Voice Personas

What an agent does and how it expresses itself are two different things. Today, we’re launching Voice Personas so you can design both.

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The next Horizon in agents

Horizon agents orchestrate outbound and inbound interactions over days or weeks — not just single conversations. A context engine and long-horizon planning turn every interaction into a compounding advantage, so your agents get smarter as your customer relationships deepen. It’s Sierra’s outcomes-based model at scale: you pay for results, not tokens.

Discover what Sierra can do for you.

Find out how Sierra can help your business build better, more human customer experiences with AI.

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