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Improving customer experiences: Chatbots vs AI agents

Chatbots have long been used in customer service, promising 24/7 automated support. Yet they have often failed to improve customer satisfaction or deliver a return on investment. Rigid decision trees, limited memory and generic interactions leave customers frustrated.

Today's customers use advanced AI tools such as ChatGPT, Gemini, and others every day. Expectations have shifted. They now want support that is natural, intelligent, and effective.

AI agents built on Sierra go beyond scripted chatbot flows. They take real action to resolve problems, boosting customer satisfaction while reducing costs.

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Intuitive and authentic conversations

Sierra AI agents offer the best of both worlds: the speed and scalability of generative AI, combined with the empathy and complex reasoning of human conversation.

  • Empathetic support

    With natural language processing and human-level reasoning, Sierra AI agents understand context, recognise frustration and respond appropriately while always staying on-brand.

  • Multilingual responses

    Your multilingual agent delivers experiences that are personalised and inclusive, ensuring every customer is supported—no matter which language they speak.

  • Anytime, anywhere

    Your AI agent is always available to support your customers. If they step away, your agent seamlessly picks up right where they left off.

Beyond Q&A

Unlike chatbots, Sierra AI agents don’t just answer questions— they take action to solve your customers’ problems, improving self-service resolution rates and average handle time.

  • Your expertise

    Equip your agent with your knowledge base, company policies and brand guidelines, so it works towards your goals while always staying within your guardrails.

  • Instant action

    Securely connect to your systems of record—from order management systems to CRM—so your agent can take action, such as processing an exchange or updating a reservation.

  • Empowered teams

    When your AI agent can’t resolve an issue, it gathers key details, summarises the conversation and smoothly hands it over—so your team can step in without missing a beat.

Chubbies Logo
Our AI agent has helped us keep the fun, laid-back spirit of Chubbies alive in our customer support, while also driving real impact in how we connect with our customers and grow our business.

Kit Garton

SVP, Commercial

Full story

Better customer experiences

Reduce wait times, eliminate generic responses, and move beyond rigid decision trees.

  • Managing multiple tasks at once

    From processing refunds to troubleshooting accounts, your AI agent can handle multiple tasks at once.

  • Branding and controls

    Tailor your agent to be a true reflection of your brand. From shaping the welcome message to fine-tuning voice and tone, your agent acts as an extension of your brand.

  • Business outcomes

    Boost customer satisfaction, reduce operational costs and deflect repetitive tickets from your human agents.

See what Sierra can do for you

Find out how Sierra can help your company transform the customer experience with our conversational AI agents.