Videos

Abuse Detection & Red Teaming

Learn about common attack vectors for agents and how to stop them.

15 November 2025

Sierra agent development and Next CX leader on stage

The Global Playbook

Learn how Sierra and Next scaled and localized AI agents across languages and regions.

15 November 2025

New Era of CX panel with FOX, DIRECTV, and Safelite

Panel: New Era of CX with FOX, DIRECTV, and Safelite

Practical advice from leading companies about AI and the customer experience.

15 November 2025

Keynote with Clay Bavor and Bret Taylor

Hear from Sierra's founders on what's next for AI agents and the customer experience.

15 November 2025

Bret Taylor, Co-founder of Sierra and Chairman of OpenAI, joins Skift CEO Rafat Ali at the Skift Global Forum to discuss AI and the future of travel.

Skift Global Forum: AI’s Next Frontier

At the Skift Global Forum, Sierra Co-Founder & OpenAI Chairman Bret Taylor said every brand will need an AI agent. Agents are the new digital front door for travel, reshaping service, sales, and loyalty in a shift even bigger than the mobile revolution.

29 September 2025

Demo: Disruption management

Watch how an agent built on Sierra proactively helps a traveler rebook a canceled flight.

13 September 2025

Demo: Loyalty programs

See how an agent built on Sierra helps a traveler confirm missing loyalty miles after a trip.

13 September 2025

Sierra: Strike up a new type of conversation.

Webinar: AI Agents in Travel & Hospitality

This 20 minute on-demand webinar shows how agents built on Sierra help leading travel brands boost loyalty, deliver empathetic service, and cut costs—rebooking flights, updating reservations, and handling loyalty questions.

12 September 2025

Panel: Protecting the guest experience

Learn how travel and hospitality companies can adopt AI agents without compromising guest trust.

12 September 2025

Discover what Sierra can do for you.

Find out how Sierra can help your business build better, more human customer experiences with AI.

Learn more