The future is build with, not build versus buy

Many companies today want enterprise software partners to build solutions with, versus the more traditional build or buy approach. For example, a number of our customers have more AI engineers than we do. But they’ve chosen to partner with Sierra because it’s better business-wise to invest those resources in their core product than to build a customer-facing agent from scratch.

A new era: build with

Sierra’s platform gives businesses the freedom to build as much or as little of their agent as they choose—from our Agent OS, which handles all the under the hood complexity, while giving brands complete control over the parts that are unique to their business, to our expert team of engineers and product managers, which help launch agents quickly, and ensure they improve over time.

Speed and control

Use our Agent SDK to decide what your agent should do, how it should behave, and where it integrates with your existing systems. Sierra manages the rest, enabling engineering teams to launch early, learn quickly, and iterate often.

No-code flexibility

Use Sierra’s Agent Studio to configure agents, define behaviors, and update content on the fly, without engineering bottlenecks. This no code approach enables operations and customer experience teams to shape how their agents respond, speak, and evolve.

Adaptability without fragility

Need to change a workflow or how a system integration works? Use Sierra’s versioning, regression testing, and continuous evaluation tools to ensure updates don’t break what’s already working.

Customization without complexity

Define an agent’s skills, tone, guardrails, and business logic—then simulate edge cases or do A/B testing on agent behavior. Sierra’s got that.

Omnichannel, out of the box

Build once, deploy everywhere from voice to chat, SMS, and email—always in the right brand voice, always context-aware.

The benefits of building with Sierra.

• Faster time to value: Go live in weeks, not quarters.
• Lower total cost: No need to build orchestration, failover, or guardrails from scratch.
• Greater agility: Modify, iterate, and improve without deep infrastructure work.
• Less risk: Use a platform tested across industries and use cases.
• More alignment: Your team stays focused on customer experience, not model drift.

The most AI savvy enterprises understand that the choice today is not build vs buy. It’s about finding the right platform and partner to build with. Sierra’s Agent OS gives companies the tools, flexibility, and expertise to create AI agents that are fully theirs, quickly—without the trial and error involved with starting from scratch.

Better customer experiences are built on Sierra. Want to learn more? Let’s talk.