Skift Global Forum: AI’s Next Frontier

“In 2025, you need an agent.” That’s how Bret Taylor, Co-Founder of Sierra and Chairman of OpenAI, opened his fireside chat with Skift CEO Rafat Ali at the 2025 Skift Global Forum. Bret explains why AI agents are becoming the new digital front door for travel brands—reshaping service, sales, and loyalty in a shift even bigger than the mobile revolution.

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Sierra: Strike up a new type of conversation.

Webinar: Guide to AI agents

AI agents are a new type of software, shaping how businesses and consumers can interact with AI. Join Sierra’s co-founders, Bret Taylor and Clay Bavor, as they introduce AI agents and how they work, alongside a demonstration of a Sierra AI agent in action.

5. August 2024

Produkt Demos

Panel: Protecting the guest experience

Learn how travel and hospitality companies can adopt AI agents without compromising guest trust.

12. September 2025

Reisen und Gastgewerbe Vordenkerrolle

Demo: Product recommendations

An AI agent provides personalized and conversational shopping guidance.

10. Januar 2026

Demos Einzelhandel und Konsumgüter

Entdecken Sie, was Sierra für Sie tun kann

Erfahren Sie, wie Sierra Ihnen mit KI zu besseren Ergebnissen verhelfen kann.

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