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Improving customer experiences: Chatbots vs AI agents

    Chatbots have been widely used in customer service, offering the promise of 24/7 automated support. However, they haven’t been effective in driving customer satisfaction or delivering return on investment. Rigid decision trees, limited memory, and generic interactions leave customers feeling frustrated.

    Customers today use advanced AI tools like ChatGPT, Gemini, and others daily. Expectations have changed. They now expect natural, intelligent, and effective support experiences.

    AI agents built on Sierra go beyond scripted chatbot flows. They take real action to solve problems, improving customer satisfaction while reducing costs.

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    Intuitive and authentic conversations

    Sierra AI agents offer the best of both worlds: the speed and scalability of generative AI, combined with the empathy and complex reasoning of human conversation.

    • Empathetic support

      With natural language processing and human-level reasoning, Sierra AI agents can understand context, sense frustration, and respond appropriately while staying on-brand.

    • Multilingual responses

      Your multilingual agent delivers experiences that are personalized and inclusive, so all customers are supported—no matter which language they speak.

    • Anytime, anywhere

      Your AI agent is always available to help your customers. If they step away, your agent seamlessly picks up right where they left off.

    Beyond Q&A

    Unlike chatbots, Sierra AI agents don’t just answer questions— they take action to solve your customers’ problems, improving self-service resolution rates and average handle time.

    • Your expertise

      Equip your agent with your knowledge base, company policies, and brand guidelines, so it acts to achieve your goals while always adhering to your guardrails.

    • Instant action

      Securely connect to your systems of record—from order management systems to CRM—so your agent can take action, like processing an exchange or changing a reservation.

    • Empowered teams

      When your AI agent can’t resolve an issue, it gathers key details, summarizes the conversation, and smoothly hands it off—so your team is ready to jump in without missing a beat.

    Kit Garton, SVP, Commercial
    Kit GartonSVP, Commercial
    Chubbies Logo
    Our AI agent has helped us keep the fun, laid-back spirit of Chubbies alive in our customer support, while also driving real impact in how we connect with our customers and grow our business.
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    Better customer experiences

    Reduce wait times, eliminate generic responses, and move beyond rigid decision trees.

    • Managing multiple tasks at once

      From handling refunds to troubleshooting accounts, your AI agent can juggle multiple tasks at once.

    • Branding and controls

      Tailor your agent to be a true reflection of your brand. From crafting the welcome message to fine-tuning voice and tone, your agent is an extension of your brand.

    • Business outcomes

      Boost customer satisfaction, reduce operational costs, and deflect repetitive tickets from your human agents.

    See what Sierra can do for you

    Find out how Sierra can help your company transform the customer experience with our conversational AI agents.