Skift Global Forum: AI’s Next Frontier

“In 2025, you need an agent.” That’s how Bret Taylor, Co-Founder of Sierra and Chairman of OpenAI, opened his fireside chat with Skift CEO Rafat Ali at the 2025 Skift Global Forum. Bret explains why AI agents are becoming the new digital front door for travel brands—reshaping service, sales, and loyalty in a shift even bigger than the mobile revolution.