Ghostwriter
The agent-building agent
Build
Empower your customer experience teams to build agents, whatever their technical expertise.
Prompts, not clicks
Build or modify agents by describing how you want them to behave. Update workflows, systems integrations, guardrails, tone, and style with simple prompts.
Build from what you have
Upload SOPs, raw transcripts, or even audio interviews of subject matter experts to create customer journeys from scratch.
Complete transparency
See exactly what Ghostwriter built before anything goes live so you can review, approve, and ship with confidence.
Test
Guarantee agent quality at every stage of development.

Auto-generate simulations
Ghostwriter proactively runs tests with every build or update, so each change is validated before it reaches you.
Built for edge cases
Ghostwriter identifies and tests edge cases beyond the obvious scenarios, so your agent is ready for whatever customers throw at it.
Close the loop automatically
When a simulation fails, Ghostwriter diagnoses the issue and implements the fix, so your agent keeps improving without manual debugging.
Improve
Continuously optimize your agent for better performance.

Scale your best interactions
Feed Ghostwriter golden recordings or transcripts from your best support associates and Ghostwriter uses them to improve your agent.
Implement recommendations
Explorer analyzes your customer conversations and proactively highlights improvements that can be implemented automatically.
Fix issues with a click
Every filed issue has a ‘Fix with Ghostwriter’ button, so agent improvements are taken care of for you.

Agents as a Service
Sierra is reimagining software for the agent era—where you simply describe the outcome, and intelligent agents build, execute, and continuously improve the work for you. Meet Ghostwriter, the agent that creates and optimizes other agents, turning your ideas into production-ready customer experiences without clicks, code, or complexity.
Related products
Agent Studio
Empower customer experience teams to build and manage agents—without writing a line of code. Set up customer journeys, configure knowledge, and define brand guidelines effortlessly.
Explorer
Ask any question in natural language, and Explorer will use analytics and sample customer conversations to provide answers and actionable recommendations.
Discover what Sierra can do for you
Find out how Sierra can help your business build better, more human customer experiences with AI.