Publish your agent to ChatGPT

Two weeks ago, OpenAI launched a new Apps SDK enabling companies to build applications that appear directly inside ChatGPT via the Model Context Protocol (MCP). And today, we’re excited to announce a new feature that allows our customers to publish their agents to ChatGPT with a single click.

Why this matters

In our experience, businesses want two things.

1. A direct, lasting relationship with their customers. That means having the best agent to handle every moment in the customer journey: from product discovery and recommendations to sales, signup, setup, troubleshooting, returns, loyalty programs, retention, and more.
2. To meet customers where they already are. And increasingly, that’s in ChatGPT — the fastest-growing product in history, now with over 800 million weekly users. It’s become the starting point for almost everything in our AI-driven world.

What you can do with Sierra and ChatGPT

With our new integration, you can:

• Build once, run everywhere: Create a single agent on Sierra that powers your first-party experiences (across voice, chat, and more) and your ChatGPT app — extending your reach without duplicating effort.
• Deliver rich, interactive experiences: Our universal web attachments enable interactive maps, fillable forms, detailed charts, and more — all working seamlessly across surfaces.
• Publish to ChatGPT with one click: Make your agent available on ChatGPT with the push of a button, or via CI/CD. Agents built on Sierra are natively compatible with ChatGPT Apps via Model Context Protocol (MCP).
• Maintain full control of your agent: Choose exactly which journeys, data, and capabilities you expose to each channel.

Every new platform creates opportunities — and choices — for your brand. We believe companies will want to meet customers where they are, inside ChatGPT, without giving up the direct relationships that drive their business.

Sierra helps you do both: build sophisticated agents that deliver better, more human customer experiences, and seamlessly extend them into the ecosystems that matter.

App submissions to ChatGPT open later this year.