Skift Global Forum: AI’s Next Frontier

“In 2025, you need an agent.” That’s how Bret Taylor, Co-Founder of Sierra and Chairman of OpenAI, opened his fireside chat with Skift CEO Rafat Ali at the 2025 Skift Global Forum. Bret explains why AI agents are becoming the new digital front door for travel brands—reshaping service, sales, and loyalty in a shift even bigger than the mobile revolution.

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Sierra: Strike up a new type of conversation.

Webinar: Guide to AI agents

AI agents are a new type of software, shaping how businesses and consumers can interact with AI. Join Sierra’s co-founders, Bret Taylor and Clay Bavor, as they introduce AI agents and how they work, alongside a demonstration of a Sierra AI agent in action.

August 5, 2024

Webinar: AI Agents in Healthcare

This 20 minute on-demand webinar shows how AI agents can help healthcare organizations cut costs, reduce administrative workload, and improve patient and member experiences—securely, responsibly, and at scale.

August 28, 2025

How Duncan Smuthers helps Chubbies surprise and delight customers

Our customers: Chubbies

Duncan Smuthers is an AI agent that helps Chubbies deliver answers to customers faster, reducing wait times by 50%.

February 12, 2025

See what Sierra can do for you

Find out how Sierra can help your business build better, more human customer experiences with AI.

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