Videos

Showing 5 results

Bret Taylor, Co-founder of Sierra and Chairman of OpenAI, joins Skift CEO Rafat Ali at the Skift Global Forum to discuss AI and the future of travel.

Skift Global Forum: AI’s Next Frontier

At the Skift Global Forum, Sierra Co-Founder & OpenAI Chairman Bret Taylor said every brand will need an AI agent. Agents are the new digital front door for travel, reshaping service, sales, and loyalty in a shift even bigger than the mobile revolution.

September 29, 2025

AI Travel and Hospitality

Demo: Disruption management

Watch how an agent built on Sierra proactively helps a traveler rebook a canceled flight.

September 13, 2025

Travel and Hospitality Demo

Demo: Loyalty programs

See how an agent built on Sierra helps a traveler confirm missing loyalty miles after a trip.

September 13, 2025

Travel and Hospitality Demo

Panel: Protecting the guest experience

Learn how travel and hospitality companies can adopt AI agents without compromising guest trust.

September 12, 2025

Travel and Hospitality Demo

Demo: Reservation management

See how an agent built on Sierra helps a traveler adjust a hotel check-in after a flight disruption.

September 12, 2025

Travel and Hospitality Demo

Discover what Sierra can do for you

Find out how Sierra can help your business build better, more human customer experiences with AI.

Learn more